Why is Digital Strategy SO important?

Digital strategy is SO important, even for more traditional industries. Here's why:

  • I was recently searching for a company for a home project.
  • I got most of my leads by searching Facebook groups and Nextdoor.
  • I found one that looked very promising, but they had no social accounts. I started thinking… how reputable is a company that has no testimonials on the site AND no social presence?
  • Another had a decent-looking website, but the social links directed to a personal Instagram account. Nothing wrong with that if the personal brand matches, but this was an account for a completely different industry.

Clients need to know that you are a business with real experience that suits their needs. There are many moving pieces but having a solid website, presence on social, and some videos can make a BIG impact.


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